Image really counts in business, and your business card is one of your most essential marketing tools, so it needs to be just right. More than just a way to pass on contact information, your name card says a lot about you as a person. To create that professional image, your business card should be attractive, easy to read, and memorable. People receive business cards all the time, so try to make it stand out. The right choice of colour and texture can really make a difference.
The right content
A good business card will include,
- Your name and position within the company
- The company name and logo
- Your business telephone and email address
- The company website address
Too much information gives the card a cramped look, so it isn’t advisable to put the full postal address of your business premises, as this information can be accessed from the company website. It is a good idea to leave the back of the card blank, people like to make notes to help them remember. For this reason, white, or a light shade of card is recommended.
The right combination for success
A well-designed business card, accompanied with a dynamic personality, can produce results for any company. For this reason, one should never skimp on this important marketing tool and always print more than you think you will need, as they can be given out at social events, as well as formal business meetings. For expert advice on business card printing by Bristol Printing Hub, one of the leading printers in the west country.
Adding that personal touch
When attending seminars and exhibitions, people receive so many business cards, making it difficult to put a face to the card, so add something personal. A small portrait image in the corner gives the card that personal feel. Other ideas include aromas, with long lasting scents that create a connection with the recipient.
Sans serif has always been the recommended font for the headings while a serif font is used for the contact information. These fonts are popular as they are easy to read at a small size. We don’t have to stick to the traditional fonts like Times New Roman or Ariel, so if you fancy something a little bold, try to find a font that strays slightly from the norm, just enough to get it noticed. A power font draws the reader to what we want them to focus on, so power fonts are ideal for logo statements, tags, and individual names. Styles should match the type of business; something modern requires clean lines, while antiques could benefit from a more flowing script. The style of font can complement your image, so it pays to experiment before going ahead with the print job.
Consult the experts
With image so important, it pays to talk to the professional printers, who have a wealth of experience in designing and printing quality media for business. An online search will put you in touch with the right local company who can put your business firmly on the map.